Many successful websites depend on their visitors, which drive traffic to their websites. You can make returning visitors into paying customers especially if your website offers products or services. The more often they return to visit your website, the more they trust you and your website. Hence, it is important to keep your visitors coming back to your site, and there are five ways on how you can do it.
The first one is to start a forum or a chatroom. When you start one, you are providing your visitors a place to express their opinions and interact with other people. As conversation builds up, a sense of community will follow and your visitors will come back everyday to check on any updates or what is new to your website.
Starting a weblog is also one way to keep your visitors come back. You should keep something like a journal, or a blog--which is more commonly known among netizens. People are curious about what is happening around them. It is important that you keep your blog updated with the latest news. If you do this frequently, you're not only driving more traffic to your website but you are also building up your credibility because you are proving yourself that you are a real person behind the website.
Third is you must carry out polls and surveys, which are other forms of engaging your visitors to participate. Polls and surveys provide a quick way for your visitors to express their opinions and get involved. If you consider adding polls and surveys to your website, make sure that you publish the results of the surveys.
Fourth, you may hold quizzes and/or games. As you notice, facebook has so many game applications to their website. This is because more people want to unwind after a busy day, and playing online games give them time to relax and enjoy.
The last one is to update frequently with fresh content. Updating your website with fresh content is very important so that your visitors will have something to read. Take note that no visitors will read or browse the content of your website if there's nothing new about it. This is the best way to attract your returning visitors and yet some of us don't do it.
